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dot The Power of PR
 
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Discover how public relations can be one of your organization’s most powerful marketing tool in today’s competitive marketplace. PR is known for being more effective than advertising and a fraction of the cost.

 

HOW YOU WILL BENEFIT

  • Learn how to prepare effective news releases and press kits
  • Discover exactly what editors want to hear and how to say it to maximize media “pick-up”
  • Build a network of valuable media contacts
  • Integrate low-cost PR strategies into your efforts
  • Effectively measure the success of your PR initiatives
 

WHO SHOULD ATTEND

This seminar is designed for those with less than three years of experience in a PR position—and those new to the profession and involved in communications in a corporation, agency, trade association, non-profits, government body, university, or in public service.
 
 
 
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